11 January 2022

Rufford Abbey Country Park, operated by Parkwood Leisure, has achieved an 82% customer experience quality score for 2021 after an audit by the Visit England Quality Scheme.

The audit, which is ordered by Nottinghamshire County Council every two years, is determined by a number of factors including how the park is maintained, the catering standards, retail offerings and event success.

A pass mark is set at 60% by Visit England with Rufford never achieving below a 70% score since the audits began in 2014; the score has not dipped below 80% since 2016, highlighting the park’s improvement year on year. 

From the last assessment in 2018, pre-arrival and attraction grades remained the same. Retail scores increased and so too did the catering department where the range and quality of food exceeded expectations.

With an overall score of 88% in the catering section, RACP met the requirements to be nominated for a VisitEngland ‘Quality Food and Drink’ accolade with the results due in Autumn 2022. 

Special praise was also given to the maintenance staff as, being one of the only places to have remained open during the first stages of the pandemic, and throughout the third UK lockdown in early 2021, the grounds and buildings were kept immaculately. 

Glen Hall, Managing Director of Parkwood Leisure has said:

“I am delighted that Rufford Abbey Country Park has been given such an excellent score by Visit England in recognition of the brilliant job the team has done during the pandemic. The park proved to be an escape for people to socialise during the heights of the lockdowns and our teams managed to maintain incredibly high standards under challenging circumstances.”

Visit England’s assessor concluded in the report:

“The grounds and gardens remained of a high standard throughout the lockdown and the appearance of buildings were excellent; when lit up at night, they look even better. 

 The catering team provided exemplary customer service throughout, always providing a warm and friendly welcome, being apologetic about delays, going the extra mile to help visitors and working well together to provide an efficient and seamless service.”





Tag in the park is developed by the Smart Sensing team at Nottingham Trent University as part of the 5G Connected Forest project and is funded by the Department for Digital, Culture, Media and Sport (DCMS) in collaboration with Nottinghamshire County Council and Parkwood Leisure along with other project partners. 


The app centres around a treasure-trail activity, utilising sensors and tags at Rufford Country Park, users will be provided with clues to explore the park and complete the activities. For those who complete 10 out of 16 of the key locations at Rufford and complete 2 short questionnaires, they’ll be able to claim a free coffee or small sweet treat, from the Coach House Cafe. And even better there is no need for a 5G enabled device to join in.


To complete the trails around Rufford there is no need for 5G enabled devices.


What is the purpose of the 5G Connected Forest Project? 

It is to help accelerate the deployment of 5G networks which in turn will ensure the UK can take advantage of the applications those networks can enable.

It maximises the productivity and efficiency benefits delivered by 5G.

It creates new opportunities for UK businesses, homes and abroad and encourages investment.


Download link for Apple devices:

Download link for Android devices:

Link to the survey (required to claim coffee/sweet treat):

Contact us today on: 01623 677688

Business Hours

  • Park Grounds:   Dawn to dusk
  • Admin Office:   10am - 4pm
  • Gift Shop:   10am - 4pm
  • Coach House Cafe:   9:30am to 5pm (subject to weather)
  • Courtyard:   9:30am to 5pm (subject to weather)

Managed By

About Us

Rufford Abbey Country Park is owned by Nottinghamshire County Council. Set in the heart of Robin Hood Country the park offers native woodland, a lake and gardens as well as a range of attractions, activities and catering options managed by Parkwood Outdoors.


Rufford Abbey Country Park Ollerton Nottinghamshire NG22 9DF